The Genographic Project, launched on 13 April 2005 by the National Geographic Society and IBM, is a multi-year genetic anthropology study that aims to map historical human migration patterns by collecting and analyzing DNA samples from hundreds of thousands of people from around the world.
Field researchers at 11 regional centers around the world collect DNA samples from indigenous populations. The project also sells self-testing kits.The project is a privately funded, not-for-profit collaboration between the National Geographic Society, IBM and the .
In Fall 2012, The Genographic Project announced the completion of a new genotyping array, dedicated to Genetic Anthropology, called the GenoChip. GenoChip is specifically designed for anthropological testing and includes SNPs from autosomal DNA, X-chromosome DNA, Y-chromosome DNA and mitochondrial DNA (mtDNA). The design of the new chip was a collaborative effort between Dr. Eran Elhaik of Johns Hopkins, Spencer Wells of National Geographic, Family Tree DNA, and Illumina.